A CRAFTSMAN
HISTORICALLY CREATIVELY QUALITATIVELY GLOBALLYPietragalla has danced with Texier
A woman, a man,
a leather bag...
HISTORICALLY
Set up more than 50 years ago by Mr. Louis Texier, the company is now managed by his two sons, Marcel and Jean-Luc, in Vitré (just a short distance from Rennes). To ensure that the company enjoys sustainability and expansion, it has combined exceptional creativity with high-quality production.
Now Texier has proven, by a history couched in experience and know-how, that creativity in leatherworking is always an affair of the heart.
CREATIVELY
Autumn-Winter 2007/2008: Texier has turned a new page in its approach to creativity and communication.
Texier is claiming its rightful place as a new leatherworker, a flagship for a profession that is tending to disappear. Because of this, it is even more popular with fans who see it as an increasingly honourable company! Texier bags are unexpected, ambiguous, elegant, sometimes charming but always quite simply a statement of “moi”!
Every Texier design reflects the fashion of the day, thanks to creative inspiration that is culturally enriched by close attention to international trends.
A Texier bag can be defined in the following expression, “Open it and find what you’re looking for”. Appearance is one thing (size, design, choice of leather) but the work on the interior is equally important. It has to be practical, full of the details that make it easy to use, well-finished and made of beautiful materials.
So, each day, Texier’s design department creates collections for every season.
A bag becomes an extension of the body. It conceals a nomadic lifestyle and acts as a portable boudoir. The design is intelligent so that a bag is full of promises, aware that women want a personal motto and an imaginary self. An ideal handbag has nothing to do with need and everything to do with dreams, desire, and a wish to leave the banal behind. “A woman carries a bag that will take her into the lives that she wishes she was living: each minute…. a bag …her Texier”.
QUALITATIVELY
At a time when flexibility, which is also a feature in creativity, helps to meet every expectation, the desire to design a beautiful piece of leatherwork has only one purpose i.e. to beautify and enhance the woman who is carrying it.
Texier’s production quality is based on its ability to choose and work with the finest materials, from traditional lambskin to the most sophisticated metal-finish beaten leather. A team spirit also strengthens the essential dynamics within the workshops, to bring added intellectual and manual enthusiasm for a job well done.
GLOBALLY
Like a beautiful piece of Art, Texier designs travel worldwide (to 35 countries), much to the delight of those who love high-quality pieces of leatherwork.
RETAIL OUTLETS
Readers’ contact
(+33) (0) 223 55 18 18
PRESS DEPARTMENT
L2C Laurence Cramier
17, rue Alfred Roll 75017 PARIS
Tel: (+33) (0) 156 79 12 22
Email: lcramier@pressrelationl2c.com
Photographs: Alain MONEGER
Brochure style and design: TM Invest
Pietragalla has danced with Texier
This is the story of a meeting of two worlds, a coming together of leather and dance, a blend of two forms of physical and intellectual expression.
Over the past few seasons, Texier has made extensive use of advertising. For the Winter 2008-2009 season, Texier asked Marie-Claude Pietragalla and Julien Derouault to join in the dance, for one campaign, for one season.
A woman, a man, a leather bag… step by step
Marie-Claude Pietragalla and Julien Derouault are a couple on and off stage and they provided the inspiration for the forthcoming Texier advertising campaign.
Marie-Claude Pietragalla creates her own movements, based on a totally personal technique that combines her classical training and her own, contemporary expression. Texier was bowled over by this approach as a means of putting “movement” into its bags.
The idea behind the advertising campaign is to suggest that a bag is an extension of the body and that, together, they form a single entity. A bag becomes an intelligent being, full of promise, aware that men and women are seeking a personal motto, an imaginary Self. Handbags and totes are nothing to do with need; they are part of our dreams, our desire to escape from a humdrum, everyday existence. Men or women carry bags that create the lives they dream about every waking moment…. it’s not just a bag…. it’s their Texier.
In front of Alain Moneger’s camera lens, Marie-Claude Pietragalla and Julien Derouault have succeeded in translating this contemporary feeling through movement, through the dynamics of quiet strength and inherent grace.
A CLOSE-UP of Marie-Claude Pietragalla
Marie-Claude Pietragalla became a leading figure on the international stage with disconcerting ease, in the great classical ballets such as Swan Lake, Giselle or Romeo and Juliet and in the contemporary repertoire with Roland Petit’s The Young Man and Death, Maurice Béjart’s The Rite of Spring and William Forsythe’s In the Middle.
In 1990, she became Danseuse Etoile after her performance as Kitri in Don Quixote. In 2000, she became the first ballet dancer to perform at the iconic Olympia with the solo Don't Look Back. While pursuing her career as a dancer, Marie-Claude Pietragalla began using her talents as a choreographer in 1988 and she now has more than 20 ballets to her credit.
In 2000, she gave an interpretation of the life of Camille Claudel in Sakountala. After six years at the head of the Ballet de Marseille, from 1998 to 2004, she joined Julien Derouault in setting up her own company, Pietragalla Compagnie le Théâtre du Corps. Together, they created Souviens toi, Conditions Humaines and Sade ou le théâtre des fous, performed in 2008 at the Espace Pierre Cardin and commissioned by the great couturier himself. He has since called on the choreographer’s talent again, to create a grand ballet combining dance (hip hop, classical and contemporary), song and animated images, called Marco Polo.
A CLOSE-UP of Julien DEROUAULT
Julien Derouault began dancing in 1994, training with Larrio Ekson and Rheda. Two years later, he joined the Ecole Nationale Supérieure de Danse de Marseille and, in just a few months, became a member of the Ballet National de Marseille.
By then, he had already been noticed by Roland Petit and he was appointed as a soloist under the direction of Marie-Claude Pietragalla. He interpreted the leading roles in her ballets and in the works of guest choreographers (Claude Brumachon, Richard Werlock, Rudi Van Dantzig, William Forsythe, Rui Horta etc.). He created the role of Death in Marie-Claude Pietragalla’s major work, Sakountala, performed in 2000 at the Palais des congrès, and held the title roles in Don Quixote (2003) and in Neither God nor Master (2003), an iconic piece based on the music of Léo Ferré.
With Marie-Claude Pietragalla, he founded Pietragalla Compagnie le théâtre du corps in 2004 and he has already co-signed more than 15 ballets. With her, he is a breathtaking dancer. He is famous for his part in the pas-de-deux in Souviens toi (Théâtre Mogador in 2006) and he was an outstanding Marquis in their ballet Sade le théâtre des fous (2007). In their latest creation, Marco Polo, which includes animated images, he plays the title role.
